SugarBook is a specialist sugar-dating network operated by Sovrnt Ltd. Its UK service is built around sugar daddy and sugar baby profiles, private messaging, livestreaming, private rooms and event-led community features.

The platform is active in the UK and uses a verified-account model. Its own UK page highlights identity checks, profile verification, private messaging and reporting tools. SugarBook works in a browser and promotes an Android download; the official site explicitly states that it is not available in Apple’s App Store.

The result feels closer to a social network than a simple dating directory. That variety is useful for members who want livestream interaction, but it also creates more public activity and attention than a purely private matching service.

SugarBook is a credible specialist option for UK adults who want direct sugar-dating roles plus livestream and community features. The site is active, has a UK-specific service, publishes useful safety guidance and clearly explains that Apple users must use the website because no App Store version is available.

Its main weakness is price transparency. SugarBook Premium costs about £58 for one month, £134 for three months or £192 for six months; the six-month plan reduces the effective rate to about £32 per month. Members who want a simple, fully priced service may prefer an alternative with a public plan table.

Premium unlocks full messaging and higher visibility. Eligible students can receive Student Premium with an academic email address. VIP is the higher visibility tier. Best starting option: one month has the lowest commitment; six months has the lowest effective monthly rate.

SugarBook requires a verified account using an email address, mobile number and password. Its UK page also advertises identity checks and profile verification. Members can report rule violations, control public and private photos and use the support centre for data-protection and account-security issues.

The service’s safety guidance warns against sending money before trust is established, sharing financial details or accepting pressure to move immediately to another channel. Livestreams have separate rules and moderation, but public broadcasting naturally exposes more personal information than private messaging.

SugarBook’s interface combines profile search, private photos, chat, livestreams, private rooms, events and promotions. The feature set is broader than most specialist sugar sites and works best for members comfortable with a social, content-led experience.

The official UK page offers an Android download and browser access. It also states “Not available on the App Store”, so iPhone and iPad users must use the mobile website rather than a native iOS app.

To close a SugarBook account, send the company an email requesting cancellation and deletion of the information in the account. SugarBook states that it will use commercially reasonable efforts to delete the data, although message history remains visible to people previously contacted and backup copies can be retained for a period.

The terms state that termination or suspension by SugarBook does not qualify for a refund of unused subscription fees or unused credits. A paid subscription purchased through an app store must also be ended in that store’s subscription settings; deleting the profile alone does not cancel an app-store billing agreement.

Frequently asked questions